Archive for August 7th, 2008

 

Revivannoing SBUX the Howard Schultz way

Aug 07, 2008 in Personality, Philosophy, Strategy

This is a response to a tumblog post that my co-worker sent me from her side of the cubicle wall. On whatilearnd.com, a curious girl in a curious world posted 14 Ways Starbucks Has Tried to Revitalize Its Brand. While the rest of the world was distracted by drinking the coffee, she’d been taking notes. Darn good ones, too. Her blog doesn’t allow comments, so this post is my way of adding my own thoughts to hers.

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