Excess of success worse than failure?

Mar 14, 2009 in Strategy

One day, while out with my wife for our weekly coffee date, I read the quote on her grande white mocha two-bag refresh tea soy misto. I thought to myself, how poignant; it made so much sense. The next day, as I slowly enjoyed my triple-venti peppermint soy caramel drizzle latte macchiato, I was surprised to receive the same quote. That was simply too odd.

Still later, while out for lunch with my friend, a Starbucks shift supervisor, I told this story, and referred to the quote on the cup that I kept encountering. As if on cue, the sleeve from my grande sized beverage fell to the table, revealing the same quote on that cup as well.

I have since seen that quote several times in the past six months.

The way I see it #26: Failure’s hard, but success is far more dangerous. If you’re successful at the wrong thing, the mix of praise and money and opportunity can lock you in forever. ~ Po Bronson

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Tony Macchiato from Starbucks FTW!

Feb 04, 2009 in Creativity, Personality, Strategy

The Tony Macchiato ~ AKA the Triple Venti Peppermint Soy Caramel Drizzle Macchiato Style Latte

The Tony Macchiato ~ AKA the Triple Venti Peppermint Soy Caramel Drizzle Macchiato Style Latte

As the new year rolled around I thought I would stop drinking coffee, or rather, espresso—more specifically, my Triple Venti Peppermint Soy Caramel Drizzle Macchiato-style Latte, which I want to officially label as the Tony Macchiato. I first stumbled onto this drink the morning after my wife and I celebrated Christmas 2007 with the staff from a previous employer at a hotel in downtown Vancouver.

Starting from its humble beginnings as merely a Caramel Macchiato with peppermint syrup instead of vanilla, the drink evolved over the last year and a bit into its current incarnation. I have my barista friends, and even Starbucks itself, to thank for that.

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Revivannoing SBUX the Howard Schultz way

Aug 07, 2008 in Personality, Philosophy, Strategy

This is a response to a tumblog post that my co-worker sent me from her side of the cubicle wall. On whatilearnd.com, a curious girl in a curious world posted 14 Ways Starbucks Has Tried to Revitalize Its Brand. While the rest of the world was distracted by drinking the coffee, she’d been taking notes. Darn good ones, too. Her blog doesn’t allow comments, so this post is my way of adding my own thoughts to hers.

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