Excess of success worse than failure?
Mar 14, 2009 in Strategy
One day, while out with my wife for our weekly coffee date, I read the quote on her grande white mocha two-bag refresh tea soy misto. I thought to myself, how poignant; it made so much sense. The next day, as I slowly enjoyed my triple-venti peppermint soy caramel drizzle latte macchiato, I was surprised to receive the same quote. That was simply too odd.
Still later, while out for lunch with my friend, a Starbucks shift supervisor, I told this story, and referred to the quote on the cup that I kept encountering. As if on cue, the sleeve from my grande sized beverage fell to the table, revealing the same quote on that cup as well.
I have since seen that quote several times in the past six months.
The way I see it #26: Failure’s hard, but success is far more dangerous. If you’re successful at the wrong thing, the mix of praise and money and opportunity can lock you in forever. ~ Po Bronson
