Tony Macchiato from Starbucks FTW!

Feb 04, 2009 in Creativity, Personality, Strategy

The Tony Macchiato ~ AKA the Triple Venti Peppermint Soy Caramel Drizzle Macchiato Style Latte

The Tony Macchiato ~ AKA the Triple Venti Peppermint Soy Caramel Drizzle Macchiato Style Latte

As the new year rolled around I thought I would stop drinking coffee, or rather, espresso—more specifically, my Triple Venti Peppermint Soy Caramel Drizzle Macchiato-style Latte, which I want to officially label as the Tony Macchiato. I first stumbled onto this drink the morning after my wife and I celebrated Christmas 2007 with the staff from a previous employer at a hotel in downtown Vancouver.

Starting from its humble beginnings as merely a Caramel Macchiato with peppermint syrup instead of vanilla, the drink evolved over the last year and a bit into its current incarnation. I have my barista friends, and even Starbucks itself, to thank for that.

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Revivannoing SBUX the Howard Schultz way

Aug 07, 2008 in Personality, Philosophy, Strategy

This is a response to a tumblog post that my co-worker sent me from her side of the cubicle wall. On whatilearnd.com, a curious girl in a curious world posted 14 Ways Starbucks Has Tried to Revitalize Its Brand. While the rest of the world was distracted by drinking the coffee, she’d been taking notes. Darn good ones, too. Her blog doesn’t allow comments, so this post is my way of adding my own thoughts to hers.

Continue reading: Revivannoing SBUX the Howard Schultz way

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